Getting Started with Email Marketing

In this video, we'll explain what to expect from the Getting started with email marketing in Websites + Marketing course. 

Hi, I'm Emily. As a GoDaddy Guide, I love being able to give our customers a mix of help, advice, and cheerleading. It's a huge step, starting your own business, and I want our customers to know that we have their back, whatever they need!

Emily

Hi, I'm London. Being a GoDaddy Guide gives me the opportunity to talk to a variety of entrepreneurs, all with different needs. Helping them understand how to use our tools to accomplish their individual goals – that’s what it’s all about!

London

Getting Started with Email Marketing: Overview

We'll begin by explaining how to build a strong foundation

for your marketing efforts, using our four core steps.

We'll introduce you to email design elements

and share tips on how to make yours look their best.

We'll also discuss how to create email content

So, we'll also dive into email marketing logistics,

Finally, we'll take you into the email marketing tool

and show you how to create, send, and track

your marketing emails, all from one location.

In this video, we'll cover how to quick-start your email marketing in four steps and share a high-level description of each step in our quick-start process.

Hi, I'm Darlene. Being a GoDaddy Guide, l love to offer support that helps customers feel empowered to build their own websites and online stores. When they realize that they can build a beautiful site they’re super proud of – that’s an incredible feeling!

Darlene

Launch Your Email Marketing in Four Steps

Email marketing doesn't have to be some huge endeavor

that takes forever to get off the ground.

and we're going to let you know how to kickstart your

Increasing sales or traffic, gaining subscribers.

These are all goals you can achieve with email marketing.

We like to use the smart method because it insures

that your goals are specific, measurable,

The smart goal you set for your email marketing effort,

should align with a top level business goal.

what email specific benchmark you want to use

to evaluate the performance of your email or campaign.

Step two, build a solid contact or subscriber list.

You're gonna have to put in some work and build it.

Luckily there are tons of great ways to build a data rich,

Step three, decide which types of emails you'll send.

There are serval types of emails businesses can use

to support marketing, sales and customer engagement.

It all depends on the needs of your business.

And the types of emails you use may change

that your emails have a consistent look and feel

And step four, do some email content planning.

First, consider the types of emails you'll want to send.

These emails are usually really easy to create

you'll probably want to send some other stuff.

and these tend to take a little more planning

And it's just not your time and effort you'll want

It's important to be respectful of your customers inbox.

So, keep them engaged but don't over send.

One, set clear goals for your email marketing.

Two, create a solid contact or subscriber list.

Three, decide on the types of emails you want to send.

And four, do some email content planning.

In this video, we'll share the three questions to answer when setting goals for your email marketing and how the answers to these questions inform your goals.

Set goals for my email marketing

Setting a goal for your email marketing efforts,

and then determine whether or not it did.

But in addition to this broad strategic goal,

each email or campaign you send should have its own goal.

how to set a basic goal for marketing email,

First, what do you want your subscribers to do

why are sending this email in the first place?

Are you hosting an event that you want to sell tickets for,

or are sales down and you're looking for more customers?

will help you to find your call to action or CTA.

then you want you subscribers to visit your site,

a great CTA would be a shop now button in your email.

you have to identify which subscribers you're going

are most likely to read your emails, guides your design.

If you know they frequently read emails on their phones,

then having a mobile responsive design would be important.

It's also important to know where a subscriber is

we miss you email to a customer who's a frequent shopper.

the more targeted your design and content can be.

Finally, how will you measure the success of your email?

you have to think beyond the basic email metrics.

Register for an event, visit the website,

If the goal of the email is to promote sales,

then the most accurate measure of success for the email

but doesn't purchase anything, it's not quite the same.

So to recap, to set a simple email marketing goal,

And how will I measure the success of my email?

That's London, I'm Darlene, now lets get going.

In this video, we'll talk about the importance of getting opt-in subscribers and some practical tactics to help build your email subscriber list... Quick!

Build Your Email Subscriber List

When you're just starting out, it can be hard

and more is not always better when it comes to subscribers.

You want people who want to hear from you.

and we're gonna share some tactics to help you create

to supercharge your email marketing efforts.

everywhere your customers or your potential customers

The two most obvious places are gonna be your website

Yeah, if you're a brick and mortar retailer

or you're a maker who sells to their customers

It's pretty simple, they request a freebie,

and by requesting it, they understand they're agreeing

And if you want to be clever, you can create a quiz

and ask for their email address to get the results.

Other freebies includes checklists and cheat sheets.

or special knowledge to share, so hosting a webinar

or teaching a class is a great way to draw in subscribers.

when people are signing up for your webinar class,

that they're also agreeing to receive email from you.

Using video on Facebook, Instagram, and YouTube

is another great way to build your email list.

When people see you, you become more relatable,

and your call to action, or CTA, is more personal.

Yeah, your videos can be anything about you

or your business, but when you wrap that video up,

just make sure you send them to your website

engaged email subscriber list is one of the best ways

In this video, we'll introduce four popular types of emails you can use to support your business, and define what a contact plan is and why it's important.

Select Your Email Types

Your email marketing goals are established

But what types of emails are you gonna send?

and we're gonna introduce you to a few popular types

Let's start at the beginning with the welcome email.

Treat your new subscribers like you would

You could ask things like their email preference

Promotional emails are the most common type

Be sure yours offers more than just the standard

or offering a free product with purchase.

allow you to get more one-on-one with your subscribers,

and will give you ideas on what and where to improve.

to collect demographic data to better understand

sent to subscribers on a consistent schedule.

Yeah, and if your newsletter provides valuable content

it's seen as a service and not a sales pitch.

building brand loyalty and providing share worthy content

refers to subscribers that leave an email list

that haven't opened an email in over six months,

sending a re-engagement email will either bring them back

the sequential order of the emails that you want to send,

and specifying the frequency at which they will be sent.

because they help you clarify exactly why

and the value it provides to your subscriber.

Those are just a few types of email marketing

that you can use to support your small business.

I'm Darlene, this is London, and we'll see you later.

In this video, we'll share the design elements that influence the look and feel of your emails and discuss some best practices for each element to ensure your emails look their best. 


Make my emails look professional

Professional looking Email Marketing has a beautiful

and cohesive design that's easily readable

It involves considerations like colors, fonts,

that'll make you look like an Email Marketing pro.

First let's define what we mean by email theme.

While you start with a template in the Email Marketing app,

those templates are infinitely customizable,

depending on the colors, fonts and modules you select.

have a consistent look and feel that align with your brand.

and it can help emphasize important information

At this point, it's likely you've already chosen one

for website or other marketing materials.

Just be sure to grab the color's six character Hex code

so that you can get an exact color match.

use these guidelines to help promote readability.

for your email's section titles and links.

Always place body text on a white or a light color

and use a font color that's black or very dark gray.

And use a strong, dark border to emphasize the space

both the look and feel of an email is the font.

Don't have too many fonts, mismatched fonts

or pick a single font and use one of its styles,

like bold or underlined to break up your design.

To ensure readability, stick to the classics like Ariel

or Helvetica and avoid novelty or hyper-stylized fonts.

And font size will depend on the font you choose,

but a good rule of thumb is to keep the body text

but with so many image options to choose from,

So just try to avoid using too many and always make sure

your images complement your email content,

before you upload them to ensure optimal display.

your banner is the full width of the email, or 590 pixels.

between 79 and 554 pixels with no height limitations.

so make sure you optimize your files before you upload them.

Modules contain placeholders where you can add text,

You can add as many as you want, change the type

and rearrange them to suit your design needs.

By following a few simple design guidelines

you'll easily create professional looking emails

I'm Darlene, this is Emily and we'll see you around.

In this video, we'll discuss why personalization is the best way to stand out in an inbox and how to get started with personalization in your emails.

Personalizing Your Marketing Emails

you send a targeted subject specific email

to a relevant segment of your subscribers.

and communicate directly with your reader.

And personalization is a great way to boost

Let's take a look at some tips on how to get personal.

Start by deciding what you want to collect

on your email marketing web form a.k.a signup form.

Websites post-marketing has a customizable signup form

which you can incorporate into your social sites.

on your goals and your relationship with your subscribers.

For instance, if you're a membership organization,

you can get away with collecting more data

You want the signup process to be quick and painless.

to avoid scaring off with the subscribers.

consider sending your current contacts a survey.

There are tonnes of free survey tools online.

and then import them into websites post-marketing.

about events only going on in their neighborhood.

and send it to your dog loving customer segment

How-To

Getting Started with Email Marketing

Starting Your Email

About the Guides

Additional Videos

Using a Blog for Your Business

Getting Started with GoDaddy Conversations

Get to Know Linux Hosting

Get to Know Plesk